Distinctly Canadian

A major turning point in the development of Canada's national identity began in 1914 at a small Toronto advertising agency. Every day at noon, a number of people from Grip Ltd. would meet for lunch. They inspired and criticized each other and then, after work, they returned to discuss ideas, philosophy and strategies.

In 1920, after six years of meetings, they organized an exhibit, identifying themselves for the first time as The Group of Seven. Their exhibit received immediate negative reaction. However, when British critics praised their "distinctly Canadian" vision, the public at home began to take more favourable notice.


The Group of Seven went on to become the most influential painters in the history of Canada. Their art featured Canada as never seen before. They inspired a nation.

In the 1960s and 70s, a University of Toronto professor forever changed the understanding of media, communications and culture. One of the 20th Century's greatest contributors to the world of ideas and philosophy, Marshall McLuhan continues to be studied with awe and wonder.

A major new turning point in the development of Canada's national identity will occur on Toronto's waterfront. Inspired by The Group of Seven and Marshall McLuhan, METRONOME MUSIC MUSEUM invites visitors to celebrate Canada and its contributions to the world of music. Immersed in multi-media exhibits, the visitor will experience Canada and hear its music as never before.

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